• Go To Market strategy
• DLH organisation
• Targets for 2014
• DLH values

DLH’s ambition

The ambition is to be the leading wholesaler of wood in the markets and segments DLH chooses to serve with wood from a global sourcing network. Being the leader allows DLH to set the pace, drive the development, have a strong offer to the customers and also have the size, the scale and a responsible way of doing business that makes DLH attractive to do business with for the group’s suppliers.

Financially the ambition is first of all to become profitable and reduce the debt significantly because it gives the strength and freedom to act and develop the many promising business opportunities.

The strategy
To meet the ambitions the strategy is to:

• Focus the business model on sales and sourcing and divest all forestry and production activities to reduce complexity and capital demands.
• Be fully market oriented and achieve excellence in core disciplines like sales, pricing, supply chain and management
  of working capital.
• Become one transparent highly efficient and co_working organization with industrialized processes and same way
  of working.

Profile of the future DLH
The company that results from implementation of the strategy in DLH is:

• A wholesaler with a strong European position and focus, foothold in Russia and USA and activities in other markets served by Global Trading.
• A well coordinated, strong and flexible Global Sourcing activity capable at finding attractive products and ensure an efficient supply at competitive prices while maintaining high environmental standards.
• A focused and less complex organization acting as one global company with clear coordinated goals focusing on optimizing the whole chain and working closely together.
• An organization developing and utilizing best practice across the organization with focus on activities like sales management, pricing, supply chain and management of working capital.
• A more transparent organization with better reports and information and much better ability to control and act to changes and opportunities.